Index
00.
01.
02.
03.
04.
05.
06.
07.Information
YouTube - Switching Lanes
YouTube - We’re Always Running
The Beatles x YouTube
HSBC - The Right Connection
Ives Missing - You Bleed Me Drier
Chase Tha Worst - Raggamuffin
Personal Project - In Passaging
   Cargo Demo Template

Ling Yu is a creative, researcher and filmmaker based in London, working across music, culture and advertising. Her practice focuses on a relentless pursuit of the 'why' and the synthesis of ideas through an in-depth, strategic lens. 

This portfolio highlights selected creative and research-based projects. 
For more film direction work, please see here. 

lingxyux@gmail.com
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03.The Beatles x YouTube OOH Film & Digital
 YouTube Creative Studio Research & Creative

The Beatles unlocked 75 of their biggest hits on YouTube in celebration of their final song Now And Then for users and fans to enjoy and create with. YouTube was tasked to create global assets to support this landmark announcement. 

Created with some of The Beatles’ most recognizable imagery, the campaign favors a simple, classic composition to emphasize the iconic nature of this partnership.