Index
00.
01.
02.
03.
04.
05.
06. Information
YouTube - Switching Lanes
Raggamuffin Album
The Beatles x YouTube
Personal Project - In Passaging
YouTube - We’re Always Running
Ives Missing - You Bleed Me Drier

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Ling Yu is a conceptual creative based in London, working across music, culture and advertising. Her practice focuses on a relentless pursuit of the 'why' and the synthesis of ideas through an in-depth, visual lens. 

lingxyux@gmail.com
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03. The Beatles x YouTube 
OOH Film & Digital 
YouTube Creative StudioResearch & Creative

The Beatles unlocked 75 of their biggest hits on YouTube in celebration of their final song Now And Then for users and fans to enjoy and create with. YouTube was tasked to create global assets to support this landmark announcement. 

Created with some of The Beatles’ most recognizable imagery, the campaign favors a simple, classic composition to emphasize the iconic nature of this partnership.