Index
00.
01.
02.
03.
04.
05.
06. Information
YouTube - Switching Lanes
Raggamuffin Album
The Beatles x YouTube
Personal Project - In Passaging
YouTube - We’re Always Running
Ives Missing - You Bleed Me Drier

   Cargo Demo Template

Ling Yu is a conceptual creative based in London, working across music, culture and advertising. Her practice focuses on a relentless pursuit of the 'why' and the synthesis of ideas through an in-depth, visual lens. 

lingxyux@gmail.com
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01.Switching Lanes
Branded Documentary + Campaign Youtube Creative Studio
Creative & Direction
Launched with the EMEA Yoodle to celebrate the van life creator community on YouTube. 

Researched and developed over three months, spotlighting five YouTube creators from Algeria, France, Germany and the UK who all took the leap into van life. 

Van life is more than a way of living, it’s a spirit, a mindset, an ethos. The documentary and accompanying campaign aim to uncover common ground between this radical alternate community and a wider Gen Z audience by delving into the lives, dreams and philosophies of five creators helming from four different cultures.