Launched as part of the first EMEA Yoodle campaign to celebrate the running creator community on YouTube. 

For YouTube creators, running isn't just an exercise, it's a 24-hour lifestyle that doesn't stop when they take off their trainers. 

The  campaign celebrated their dedication by hyping running creators and partnering with run clubs around Europe. The accompanying film was sourced and crafted from hundreds of hours of pre-existing content from running creators to highlight that running on YouTube is not just an exercise, but a 24-hour lifestyle.