Index
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01.
02.
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06.
Information
Youtube - Switching Lanes
Youtube - We’re Always Running
HSBC - The Right Connection
Ives Missing - You Bleed Me Drier
Chase Tha Worst - Raggamuffin
Personal Project - In Passaging
   Cargo Demo Template

Ling Yu is a creative, researcher and filmmaker based in London, working across music, culture and advertising. Her practice focuses on a relentless pursuit of the 'why' and the synthesis of ideas through an in-depth, anthropological lens. 

This portfolio highlights selected creative and research-based projects. 
For more film direction work, please see here. 

lingxyux@gmail.com
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02.We’re Always Running,
Even When We’re Not
Branded Promotion
YouTube Creative Studio
Research, Creative, Edit
Launched as part of the first EMEA Yoodle campaign to celebrate the running creator community on YouTube. 

Sourced and crafted from hundreds of hours of pre-existing content from running creators to highlight that running on YouTube is not just an exercise, but a 24-hour lifestyle.

From buying groceries to preparing an ice bath, the presence of running permeates every moment of the day for runners. The film shows glimpses into the details of what it means to be a runner on YouTube.