Cargo Demo Template

Ling Yu is a conceptual creative based in London, working across music, culture and advertising. Her practice focuses on a relentless pursuit of the 'why' and the synthesis of ideas through an in-depth, visual lens. 

lingxyux@gmail.com
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02.Raggamuffin Album
Album Release Campaign
Chase Tha Worst
Creative & Direction

360 album campaign for Chase Tha Worst’s album Raggamuffin. 

Tapping into the rich colours and textures of the Caribbean to create an immersive world that rolls across six promo videos, two music videos, album cover and graphics. Movement is incorporated as a major component as an homage to the vibrant dance community in Trinidad and most assets were shot on film to complement the analogue-forward release strategy of the album.