Ling Yu is a creative, researcher and filmmaker based in London, working across music, culture and advertising. Her practice focuses on
a relentless pursuit of the 'why' and the synthesis of ideas through an in-depth, anthropological lens.
This portfolio highlights selected creative and research-based projects.
For more film direction work, please see here.
05.Raggamuffin Album Album Release Campaign Chase Tha Worst
Creative & Direction
360 album campaign for Chase Tha Worst’s album Raggamuffin.
Tapping into the rich colours and textures of the Caribbean to create an immersive world that rolls across six promo videos, two music videos, album cover and graphics. Movement is incorporated as a major component as an homage to the vibrant dance community in Trinidad and most assets were shot on film to complement the analogue-forward release strategy of the album.