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Ling Yu is a creative, researcher and filmmaker based in London, working across music, culture and advertising. Her practice focuses on a relentless pursuit of the 'why' and the synthesis of ideas through an in-depth, strategic lens. 

This portfolio highlights selected creative and research-based projects. 
For more film direction work, please see here

lingxyux@gmail.com
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05.You Bleed Me Drier EP
EP Release Campaign
Ives Missing
Creative Direction & Direction


360 EP campaign for Ives Missing’s debut EP You Bleed Me Drier. Full EP rollout creative direction and visual world building.

The You Bleed Me Drier world is one of sentimental mirages and illuminated apparitions. The visuals lean into soft, blue tones and adopts gentle light pulses and subtle movements as to create a dream-like experience. The image of the rabbit appears across all assets, chosen for its representation of both vulnerability and the prey instinct, major themes in the EP itself.