Index
00.
01.
02.
03.
04.
05.
06.
Information
YouTube - Switching Lanes
YouTube - The Beatles
YouTube - We’re Always Running
HSBC - The Right Connection 
Ives Missing - You Bleed Me Drier
Chase Tha Worst - Raggamuffin
   Cargo Demo Template

LING YU is a London based creative and filmmaker. 

Currently at YouTube’s Creative Studio. Prior to that, part of Google’s Creative Fellowship. 

Freelance film direction clients and artists include HSBC, Beyond Noise, Ella Eyre and Paris Paloma. For more film direction work, see HERE.

lingxyux@gmail.com
IG
01.Switching Lanes
Creative, Direction & Edit
YouTube Creative Studio

Launched with the EMEA Yoodle to celebrate the van life creator community on YouTube. 

Researched and developed over three months, spotlighting five YouTube creators from Algeria, France, Germany and the UK who all took the leap into van life. 



02.Add The Beatles
Creative, Direction & Edit
YouTube
The Beatles unlocked UGC on 75 of their biggest hits on YouTube, allowing creators unprecedented use of the classic tracks. 

The campaign celebrates this moment with the simplicity of iconic images of the Beatles complimented with the iconography to [Add Sound] - the very interface that will unlock this new found potential.
03.We’re Always Running,
Even When We’re Not
Creative, Direction & Edit
 YouTube


Launched as part of the first EMEA Yoodle campaign to celebrate the running creator community on YouTube. 

Sourced and crafted from hundreds of hours of content from running creators to highlight that running on YouTube is not just an exercise, but a 24-hour lifestyle. 
04.The Right Connection
Direction & Art Direction

 HSBC


360 campaign aimed towards ultra high net worth individuals in the Asian market.

Fully sourced, curated and created from found footage & imagery.
05.You Bleed Me Drier EP
Creative Direction, Direction, Photography, Edit

 Ives Missing


360 EP campaign for Ives Missing’s debut EP You Bleed Me Drier. Full EP rollout creative direction. Assets include four visualizers, social media snippets, press photos and album covers. 


06.Raggamuffin Album
Creative Direction & Direction Chase Tha Worst

360 album campaign for Chase Tha Worst’s album Raggamuffin. Tapping into the rich coours and textures of the Caribbean. Assets include two music videos, six promo videos, album cover and project artwork.