Index
00.
01.
02.
03.
04.
05.
06.
Information
Youtube - Switching Lanes
Youtube - We’re Always Running
HSBC - The Right Connection
Ives Missing - You Bleed Me Drier
Chase Tha Worst - Raggamuffin
Personal Project - In Passaging
   Cargo Demo Template

Ling Yu is a creative, researcher and filmmaker based in London, working across music, culture and advertising. Her practice focuses on a relentless pursuit of the 'why' and the synthesis of ideas through an in-depth, anthropological lens. 

This portfolio highlights selected creative and research-based projects. 
For more film direction work, please see here. 

lingxyux@gmail.com
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03.The Right Connection
TVC Commercial
 HSBC
Art Direction & Direction
Campaign aimed towards ultra high net worth individuals in the Asian market to promote HSBC’s wealth planning and investment offerings. Fully sourced, curated and created from found footage & imagery.

In a world of clutter and noise, HSBC Global Private Banking helps the right people find the right connections.
The film starts wide with broad stokes of places and people, then narrrows into more intimate spaces and relationships, mimicking the pathway of a potential customer as HSBC guides them to the right connection.