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YouTube - Switching Lanes
Raggamuffin Album
The Beatles x YouTube
Personal Project - In Passaging
YouTube - We’re Always Running
Ives Missing - You Bleed Me Drier
01.
02.
03.
04.
05.
06.
YouTube - Switching Lanes
Raggamuffin Album
The Beatles x YouTube
Personal Project - In Passaging
YouTube - We’re Always Running
Ives Missing - You Bleed Me Drier
Branded Documentary + Campaign
Creative & Direction
Launched with the EMEA Yoodle to celebrate the van life creator community on YouTube.
Researched and developed over three months, spotlighting five YouTube creators from Algeria, France, Germany and the UK who all took the leap into van life.
Researched and developed over three months, spotlighting five YouTube creators from Algeria, France, Germany and the UK who all took the leap into van life.
Van life is more than a way of living, it’s a spirit, a mindset, an ethos. The documentary and accompanying campaign aim to uncover common ground between this radical alternate community and a wider Gen Z audience by delving into the lives, dreams and philosophies of five creators helming from four different cultures.
Album Release Campaign
Creative & Direction
360 album campaign for Chase Tha Worst’s album Raggamuffin.
Tapping into the rich colours and textures of the Caribbean to create an immersive world that rolls across six promo videos, two music videos, album cover and graphics. Movement is incorporated as a major component as an homage to the vibrant dance community in Trinidad and most assets were shot on film to complement the analogue-forward release strategy of the album.
OOH Film & Digital
Created with some of The Beatles’ most recognizable imagery, the campaign favors a simple, classic composition to emphasize the iconic nature of this partnership.
Screening & Exhibition
Creative & Curation
An evening of photography, short film, conversation and live music surrounding themes of migration and identity at Reference Point.
Featuring the work of Elena Bianca, Pedro Bosch, Fotohane Darkroom, Ellen Evans, Kaine Harrys, Zara Manzoor, Esteban Pedraza, Ellie Rha, Kendal Walker, Ling Yu & Yiling Zhao.
An expansion of an ongoing project exploring migration and identity in regards to the third culture experience. Every participating artist was chosen for their project’s specific lens on the themes as to create a cohesive yet holisitc view of the lived experience.
An expansion of an ongoing project exploring migration and identity in regards to the third culture experience. Every participating artist was chosen for their project’s specific lens on the themes as to create a cohesive yet holisitc view of the lived experience.
Even When We’re Not
Branded Promotion + Campaign
Research, Creative, Edit
Launched as part of the first EMEA Yoodle campaign to celebrate the running creator community on YouTube.
For YouTube creators, running isn't just an exercise, it's a 24-hour lifestyle that doesn't stop when they take off their trainers.
The campaign celebrated their dedication by hyping running creators and partnering with run clubs around Europe. The accompanying film was sourced and crafted from hundreds of hours of pre-existing content from running creators to highlight that running on YouTube is not just an exercise, but a 24-hour lifestyle.
For YouTube creators, running isn't just an exercise, it's a 24-hour lifestyle that doesn't stop when they take off their trainers.
The campaign celebrated their dedication by hyping running creators and partnering with run clubs around Europe. The accompanying film was sourced and crafted from hundreds of hours of pre-existing content from running creators to highlight that running on YouTube is not just an exercise, but a 24-hour lifestyle.
EP Release Campaign
Creative Direction & Direction
360 EP campaign for Ives Missing’s debut EP You Bleed Me Drier. Full EP rollout creative direction and visual world building.
The You Bleed Me Drier world is one of sentimental mirages and illuminated apparitions. The visuals lean into soft, blue tones and adopts gentle light pulses and subtle movements as to create a dream-like experience. The image of the rabbit appears across all assets, chosen for its representation of both vulnerability and the prey instinct, major themes in the EP itself.