INFORMATION
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LING YU is a London based creative and filmmaker. 

Currently at YouTube Creative Studio. Prior to that, part of Google’s Creative Fellowship. 

Film portfolio HERE.  

Switching Lanes (2024)


YouTube.

Creative, Director, Editor.  Launched with the EMEA Yoodle to celebrate the van life creator community on YouTube. 

Researched and developed over three months, spotlighting five YouTube creators from Algeria, France, Germany and the UK who all took the leap into van life. 


We’re Always Running, 
Even When We’re Not (2024)


YouTube.

Creative, Editor.

Launched as part of the first EMEA Yoodle campaign to celebrate the running creator community on YouTube. 

Sourced and crafted from hundreds of hours of content from running creators to highlight that running on YouTube is not just an exercise, but a 24-hour lifestyle. 

Add The Beatles (2023)


YouTube.

Editor, Creative.The Beatles unlocked UGC on 75 of their biggest hits on YouTube, allowing creators unprecedented use of the classic tracks. 

The campaign celebrates this moment with the simplicity of iconic images of the Beatles complimented with the iconography to [Add Sound] - the very interface that will unlock this new found potential.