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Youtube - Switching Lanes
Youtube - We’re Always Running
HSBC - The Right Connection
Ives Missing - You Bleed Me Drier
Chase Tha Worst - Raggamuffin
Personal Project - In Passaging
Branded Documentary
Creative, Director, Editor
Launched with the EMEA Yoodle to celebrate the van life creator community on YouTube.
Researched and developed over three months, spotlighting five YouTube creators from Algeria, France, Germany and the UK who all took the leap into van life.
Researched and developed over three months, spotlighting five YouTube creators from Algeria, France, Germany and the UK who all took the leap into van life.
Van life is more than a way of living, it’s a spirit, a mindset, an ethos. The documentary and accompanying campaign aim to uncover common ground between this radical alternate community and a wider Gen Z audience by delving into the lives, dreams and philosophies of five creators helming from four different cultures.
Even When We’re Not
Branded Promotion
Research, Creative, Edit
Launched as part of the first EMEA Yoodle campaign to celebrate the running creator community on YouTube.
Sourced and crafted from hundreds of hours of pre-existing content from running creators to highlight that running on YouTube is not just an exercise, but a 24-hour lifestyle.
Sourced and crafted from hundreds of hours of pre-existing content from running creators to highlight that running on YouTube is not just an exercise, but a 24-hour lifestyle.
From buying groceries to preparing an ice bath, the presence of running permeates every moment of the day for runners. The film shows glimpses into the details of what it means to be a runner on YouTube.
TVC Commercial
Art Direction & Direction
Campaign aimed towards ultra high net worth individuals in the Asian market to promote HSBC’s wealth planning and investment offerings. Fully sourced, curated and created from found footage & imagery.
In a world of clutter and noise, HSBC Global Private Banking helps the right people find the right connections.
The film starts wide with broad strokes of places and people, then narrrows into more intimate spaces and relationships, mimicking the pathway of a potential customer as HSBC guides them to the right connection.
EP Release Campaign
Creative Direction & Direction
360 EP campaign for Ives Missing’s debut EP You Bleed Me Drier. Full EP rollout creative direction and visual world building.
The You Bleed Me Drier world is one of sentimental mirages and illuminated apparitions. The visuals lean into soft, blue tones and adopts gentle light pulses and subtle movements as to create a dream-like experience. The image of the rabbit appears across all assets, chosen for its representation of both vulnerability and the prey instinct, major themes in the EP itself.
Album Release Campaign
Creative & Direction
360 album campaign for Chase Tha Worst’s album Raggamuffin.
Tapping into the rich colours and textures of the Caribbean to create an immersive world that rolls across six promo videos, two music videos, album cover and graphics. Movement is incorporated as a major component as an homage to the vibrant dance community in Trinidad and most assets were shot on film to complement the analogue-forward release strategy of the album.
Screening & Exhibition
Creative & Curation
An evening of photography, short film, conversation and live music surrounding themes of migration and identity at Reference Point.
Featuring the works of Elena Bianca, Pedro Bosch, Fotohane Darkroom, Ellen Evans, Kaine Harrys, Zara Manzoor, Esteban Pedraza, Ellie Rha, Kendal Walker, Ling Yu & Yiling Zhao.
An expansion of an ongoing project exploring migration and identity in regards to the third culture experience. Every participating artist was chosen for their project’s specific lens on the themes as to create a cohesive yet holisitc view of the lived experience.
An expansion of an ongoing project exploring migration and identity in regards to the third culture experience. Every participating artist was chosen for their project’s specific lens on the themes as to create a cohesive yet holisitc view of the lived experience.